Marina Kosten is a senior global research and strategy executive involved in developing market and consumer insights and is currently head of research and strategy at StoryFit. Before her current role, she served as vice president of consumer research in the International Theatrical Division of 20th Century Fox where she oversaw research related to releasing Fox films in the top 20 international markets.

Prior to 20th Fox, Kosten oversaw another dimension of the entertainment landscape at Activision-Blizzard, where she focused on Guitar Hero and Call of Duty franchises, in addition to Activision’s portfolio of licensed video games. Kosten began her career as a social researcher; her interest in understanding human behavior led her through senior roles at several global research suppliers.