USC Annenberg Innovation Lab Director Jonathan Taplin spoke with Bloomberg concerning the platform versatility of Super Bowl commercials.
According to the piece, Taplin said that "Super Bowl campaigns now are designed to work across media, from TV to the Web to smartphones and tablets."
Once created exclusively for television, these advertisements are now accessible to audiences at any given moment, thanks to the wide array of devices from which they can be viewed.
"We’ve been talking about this coming for quite a time, and it does seem to finally be a reality,” Taplin said.
Taplin was also quoted by the International Business Times on the Twitter community's sentiment toward a Dodge Ram commercial that debuted during the Super Bowl.
"One of the things we find with Twitter is there is a real premium on snark," he said. "Sarcastic tweets tend to get re-tweeted the most, and people know that. There are people who are basically just there to be sarcastic."
Read the Bloomberg piece here. Read the International Business Times piece here.
