News

January 21, 2009

Media Myths & Realities Study shows media channel lines continue to blur

Consumers are more frequently basing their buying decisions on information gleaned from shopping Web sites, blogs, and social networking sites, according to a study by USC Annenberg's Strategic PR Center and Ketchum. At the same time, local and national television news broadcasts are losing their clout with consumers, the study found

Communication and Marketing Staff

January 20, 2009

Overholser and Cowan in LA Times op-ed: economic model of journalism is broken

School of journalism director Geneva Overholser and Center on Communication Leadership and Policy director Geoffrey Cowan write a Jan. 19 editorial about the future challenges and possible solutions for the journalism industry

Communication and Marketing Staff

January 20, 2009

Dean Wilson talks inauguration for LA Times panel

The Los Angeles Times invited Dean Ernest J. Wilson III to be one of nine local leaders to participate in a panel about the significance of President Barack Obama's inauguration, which Dean Wilson said marks the start of an important change for the United States

Communication and Marketing Staff

January 13, 2009

Zogby/Lear Center Survey finds country leans "left of center" politically

USC Annenberg's Norman Lear Center conducted a survey that measured which way the United States leans on the liberal-conservative scale and — based on answers to 42 telling questions — found the country leans a little to the "left."

Communication and Marketing Staff

January 12, 2009

USC Annenberg named finalist for PRWEEK's PR Education Program of the Year award

USC Annenberg's public relations program, directed by Jerry Swerling, is one of five finalists for PRWeek’s Public Relations Education Program of the Year award

Communication and Marketing Staff

January 12, 2009

Journalism students converge in D.C. to cover inauguration

Journalism students Katie Kim, Richie Duchon and Chris Nelson will cover Barack Obama's presidential inauguration in Washington, D.C. for USC Annenberg's broadcast, radio and digital media, respectively

Communication and Marketing Staff

January 8, 2009

Visual Networking Index Survey finds U.S. consumers watch more TV, mobile video

The survey, conducted by USC Annenberg's Center for the Digital Future and sponsored by Cisco, compared Americans to Germans, Swedes and Urban Chinese and found nearly a quarter of Americans watch video on mobile phones

Communication and Marketing Staff