At USC Annenberg, we don’t just cover the news, we make it. In this special edition of “Quoted” we’ve gathered a selection of news stories on the new name of the Media Center, including coverage of the naming ceremony on February 25.
Watch the report from Entertainment Tonight on the naming of the new Media Center.
Local News coverage of the Media Center's new name
CBS News' Los Angeles affiliate, KCAL9 reported from USC Annenberg's newly named Media Center. In their evening news coverage, KCAL9 reporters noted the incredible technology available to students at USC Annenberg. There was also a live report from the Media Center, which reporter (and USC Annenberg alumna) Suzanne Marques concluded with "Fight on!" The local CBS news radio, KNX 10.70, also reported the naming of the Media Center. In their later coverage of the event, KNX spoke with Willow Bay, director of the School of Journalism. "It is a converged Media Center, where all of our student-run journalism platforms sit side-by-side," Bay said. "We're really the only school that does that." KCBS-TV also reported on the Media Center, as did LA-18.
In their coverage of the Media Center naming, the Los Angeles Times noted: "Moonves and Chen join an elite group of Hollywood heavyweights who have cemented their legacy with a prominent USC building named in their honor." For instance, filmmakers Steven Spielberg and George Lucas each have buildings in the School of Cinematic Arts complex named after them.
Getty Images published a collection of images from the naming ceremony. Photographer Tommaso Boddi captured the event.
The Los Angeles Business Journal quoted Leslie Moonves, president and CEO of CBS, as he spoke at the naming ceremony. "This is a best-in-class, next-generation newsroom that our family and CBS are proud to be part of," Moonves said. "USC Annenberg has developed a leading-edge, fully converged environment for the creators and journalists of tomorrow, and we're thrilled to support its future success."
The Hollywood Reporter quoted USC president C. L. Max Nikias in a story on the Media Center's new name. Nikias had said the Media Center "is the centerpiece of innovation in a building, the Wallis Annenberg Hall, that represents innovative thinking." Yahoo! News picked up the Hollywood Reporter's story.
Variety also reported on the Media Center's new name, and noted the new Wallis Annenberg Hall's grand opening back in October. LA Observed included Variety's story in its Wednesday news and notes.
USC student newspaper the Daily Trojan spoke with Leslie Moonves, president and CEO of CBS. “What the Media Center does is give you all the mechanisms for being out there,” Moonves said. “This truly is better than any studio I have seen across the country. It really is extraordinary.” The Daily Trojan's story was also noted in Jim Romenesko's "Morning Report."