Willa Seidenberg is the founder and former director of Annenberg Radio News, the University of Southern California’s radio news operation housed at USC Annenberg, and Intersections South LA, a reporting lab and community website for South Los Angeles. Seidenberg was a broadcast journalist for more than 20 years before coming to USC in January of 2000 as a faculty adviser for Annenberg TV News, USC’s television news operation.
Seidenberg started her news career as a public radio reporter, anchor and producer, with stints at WYSO-FM, WBUR-FM and WGBH-FM. She covered the landmark Woburn toxic-waste trial in Boston and contributed stories to National Public Radio. Seidenberg began writing television news in 1987 at WBZ-TV in Boston and later moved to KCAL-TV in Los Angeles.
She is the co-author of the oral history/photo project A Matter of Conscience: GI Resistance During the Vietnam War (published in 1992), which she produced with photographer William Short. A Matter of Conscience continues to be exhibited nationally, along with Seidenberg and Short’s second oral history/photo project called Memories of the American War: Stories From Viet Nam.
She teaches courses on audio journalism and podcasting and she was an inaugural fellow with USC’s Center for Excellence in Teaching.
Waging Peace in Vietnam: U.S. Soldiers and Veterans Who Opposed the War, co-author (New Village Press, 2019).
News Writing For All Media: Newspapers, Radio, Television and Online, editor (University of Southern California, 2002).
A Matter of Conscience and Memories of the American War, co-author (Sheehan Gallery Sheet, 1996).
ASCJ 420: Annenberg Collaboratory
JOUR 490x: Directed Research
JOUR 523: Public Radio Reporting
JOUR 590: Directed Research