Willa
Seidenberg

Professor of Professional Practice of Journalism
Willa Seidenberg is the founder and former director of Annenberg Radio News and Intersections South LA, and centers her work on audio production, podcasting and local/community news.
Willa Seidenberg is the founder and former director of Annenberg Radio News and Intersections South LA, and centers her work on audio production, podcasting and local/community news.
Expertise: 
Los Angeles, Social Justice
Research and Practice Areas: 
News and Media Industries

Tabs

Willa Seidenberg is the founder and former director of Annenberg Radio News, the University of Southern California’s radio news operation housed at USC Annenberg, and Intersections South LA, a reporting lab and community website for South Los Angeles. Seidenberg was a broadcast journalist for more than 20 years before coming to USC in January of 2000 as a faculty adviser for Annenberg TV News, USC’s television news operation.

Seidenberg started her news career as a public radio reporter, anchor and producer, with stints at WYSO-FM, WBUR-FM and WGBH-FM. She covered the landmark Woburn toxic-waste trial in Boston and contributed stories to National Public Radio. Seidenberg began writing television news in 1987 at WBZ-TV in Boston and later moved to KCAL-TV in Los Angeles.

She is the co-author of the oral history/photo project A Matter of Conscience: GI Resistance During the Vietnam War (published in 1992), which she produced with photographer William Short. A Matter of Conscience continues to be exhibited nationally, along with Seidenberg and Short’s second oral history/photo project called Memories of the American War: Stories From Viet Nam.

She teaches courses on audio journalism and podcasting and she was an inaugural fellow with USC’s Center for Excellence in Teaching.

Books

Waging Peace in Vietnam: U.S. Soldiers and Veterans Who Opposed the War, co-author (New Village Press, 2019).

News Writing For All Media: Newspapers, Radio, Television and Online, editor (University of Southern California, 2002).

A Matter of Conscience and Memories of the American War, co-author (Sheehan Gallery Sheet, 1996).

Fall 2020

ASCJ 420: Annenberg Collaboratory

JOUR 490x: Directed Research

JOUR 523: Public Radio Reporting 

JOUR 590: Directed Research