Ted Skidmore is a marketing insights executive with extensive experience in the global entertainment industry and global marketing generally. Skidmore is currently an adjunct instructor at USC teaching two master’s courses — the international entertainment marketplace, and global marketing.

Before USC, Skidmore was a senior executive at the Walt Disney Company where he was vice president and department head of research and insights within Walt Disney Pictures Marketing. In Skidmore’s 21-year tenure at Disney, he led research and strategy efforts for the Company’s top film brands — Walt Disney Pictures Animation (and Live Action), Pixar Animation Studios, Marvel, and LucasFilm (Star Wars).

Prior to Disney, Skidmore spent a decade working for such top advertising agencies as Foote, Cone & Belding, and DMB & B, providing strategic insights for such top brands such as Mattel Toys, McDonald’s, MGM Studios, and Tahiti (The Tahiti Tourism Board). Skidmore has a BA in political science from the University of California, San Diego.