Shub A. is an associate professor of professional practice at the University of Southern California, an industry executive, and an advisor to start-ups and academic institutions. He holds an MBA from the University of California, Los Angeles (UCLA), and an MS from Carnegie Mellon University (CMU). He is the author of two books: Solve Catch-22 of Product Management and AI and Generative AI Product Creation: 9 Steps to Epiphany (which will be published soon). He has made significant contributions to the fields of artificial intelligence and machine learning, holding several U.S. and global patents for his work, and is also a published author of several technical research papers.

With around two decades of extensive experience in product management and leadership, his journey has been marked by a relentless pursuit of leveraging AI technologies to create impactful products that redefine industry standards. His industry experience includes leadership roles at Amazon, Silicon Valley start-ups, and other Fortune 50 firms.

As an educator, his teaching focuses on digital media product management, applied AI, AI product development, AI-driven communication and marketing, and general technology strategy, with a strong emphasis on bridging the gap between academia and industry. He is deeply committed to blending his extensive industry experience with academic knowledge, empowering students to tackle real-world challenges with practical, cutting-edge solutions.