With more than 25 years of experience in branding, strategic communications and marketing, Melissa Robinson is vice president of marketing and communications for Boingo Wireless – a global leader in wireless connectivity. At Boingo, Robinson oversees communications strategy, reputation management, public relations, digital content, and B2B and B2C marketing and advertising.

Previously, Robinson served several senior executive roles with global agencies and in-house with major brands. As executive vice president managing the consumer marketing and digital practice at Weber Shandwick Los Angeles, Robinson’s team created award-winning work for Verizon Wireless, Samsung, General Motors, PepsiCo, City of Hope, and others. Robinson also led national campaigns for Motorola, Nintendo of America, Activision, Disney, and Amazon. As senior vice president of global communications and public affairs for CKE Restaurants (Carl’s Jr. and Hardy’s brands), Robinson managed domestic and international communications strategy, issues management, corporate responsibility and franchisee communications. Robinson began her career in Washington, D.C., serving as financial communications manager and speech writer for MCI Communications (now Verizon). Robinson is a certified Trusted Advisor trainer, leads creative workshops and executive training sessions, and is a public speaker and moderator for professional and educational groups. She received a BA in history and a teaching credential from UCLA.

An adjunct professor at USC Annenberg School for Communication and Journalism for 18 years, Robinson is a member of the Annenberg Center for Public Relations Board of Advisors and is co-founder of the Center’s annual Lead On! Women in Communication Leadership Forum.