Matthew Le Veque

Matthew
K.
LeVeque

Associate Professor of Professional Practice
Public Relations Media Coordinator
An expert in social marketing, digital communication and integrated communication campaign techniques, Matthew LeVeque teaches students how to merge strategy and creativity.
Academic Program Affiliation: 
Matthew Le Veque
An expert in social marketing, digital communication and integrated communication campaign techniques, Matthew LeVeque teaches students how to merge strategy and creativity.
Expertise: 
Advertising, Argumentation, Advocacy and Rhetoric, Marketing, Social Media
Research and Practice Areas: 
News and Media Industries
Center Affiliation: 

Matthew
K.
LeVeque

Associate Professor of Professional Practice
Public Relations Media Coordinator
Academic Program Affiliation: 

Tabs

Matthew LeVeque specializes in integrated campaigns, digital and social media, and emerging communication channels. He has taught at USC for more than 14 years.

LeVeque teaches courses on the changing media landscape; social web listening and analytics; and website creation, image storytelling and video production. He also is a faculty advisor for USC Annenberg’s Media Center. In this role, he oversees student integration and helps set policy for the newsroom. This includes running the real-time social data desk, where he trains students on enterprise software such as Salesforce Marketing Cloud and Crimson Hexagon to listen to and analyze topics, trends and conversations on the social web.

LeVeque has been active with USC Center on Public Diplomacy, teaching Digital Tools and Real-Time Analytics for the Practitioner in Washington, D.C. and at the summer institute in Los Angeles.

He is a partner at Rogers Finn Partners with more than 25 years of experience in integrated communication campaigns. He offers senior counsel to the agency’s consumer, health care, government and nonprofit clients on digital strategies, social media and emerging media channels.

An early adopter and thought leader in digital strategies, LeVeque forged cutting-edge digital and social media strategies for agency clients, from website development, online video creation and social network engagement, to search engine optimization, research and complex social web analytics. From overseeing California’s groundbreaking anti-smoking campaign to creating and managing the Los Angeles County Department of Public Health’s innovative Choose Health L.A. obesity prevention and L.A. Quits anti-smoking campaigns, as well as the County of Los Angeles Department of Public Works’ elementary school environmental education program, LeVeque’s efforts demonstrate real-world results.

In addition to the award-winning strategic communications work, LeVeque’s career has included working in public policy for members of the United States Congress and the California Legislature.