Willa Seidenberg
Professor of Professional Practice; Director of Annenberg Radio News; Journalism School CET Faculty Fellow


Journalism (BA)
Journalism (MS)




ANN 205B

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Broadcast Journalism
Practice of Journalism

Willa Seidenberg is the director of Annenberg Radio News, the University of Southern California's radio news operation housed at the USC Annenberg School for Communication and Journalism, and Intersections South LA, a reporting lab and community website for South Los Angeles.  Seidenberg was a broadcast journalist for more than 20 years before coming to USC in January of 2000 as a faculty adviser for Annenberg TV News, USC's television news operation.

Seidenberg started her news career as a public radio reporter, anchor and producer, with stints at WYSO-FM, WBUR-FM and WGBH-FM. She covered the landmark Woburn Toxic Waste Trial in Boston and contributed stories to National Public Radio. Seidenberg began writing television news in 1987 at WBZ-TV in Boston and later moved to KCAL-TV in Los Angeles.

She is the co-author of the oral history/photo project: A Matter of Conscience: GI Resistance During the Vietnam War (published in 1992), which she produced with photographer William Short. A Matter of Conscience continues to be exhibited nationally, along with Seidenberg and Short's second oral history/photo project called Memories of the American War: Stories From Viet Nam.