Su Jung
Assistant Professor of Journalism


Public Relations (BA)
Strategic Public Relations (MA)

Office Hours

Wednesday, 1:00 p.m. – 1:50 p.m.

More Su Jung




Audience Behavior
Big Data Analytics
Cross-platform/Cross-device Media Usage
Electronic Word-of-Mouth (eWOM)
Social and Mobile Media Engagement

Su Jung Kim is an assistant professor in the Annenberg School for Communication and Journalism. Her research centers on the use of big data in communication, advertising and marketing communications. She is interested in how and why consumers use digital media to get informed and interact with other consumers and/or companies, and what implications consumer engagement with digital media has on consumer behaviors. She is currently working on several projects that examine the effects of online product reviews on consumer perceptions and behaviors.

Her research has been published in Computers in Human Behavior, Decision Support Systems, International Journal of Advertising, International Journal of Communication, Journal of Interactive Marketing, New Media & Society among others. Her research has won the Best Paper Award in the Journal of Interactive Marketing. She has taught Data-driven Audience Analytics, Consumer Insight, Introduction to Integrated Marketing Communications, Research and Strategic Planning, Strategic Public Relations Research, Analysis, and Insights, and Strategies of Communication. She was a recipient of the National Association of Television Program Executives (NATPE) Faculty Fellowship in 2018.

Prior to joining USC, Su Jung was an assistant professor in the Greenlee School of Journalism and Communication at Iowa State University. Before that, she was a post-doctoral research associate in the Spiegel Digital and Database Research Center in the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University. She holds a Ph.D. degree in Media, Technology, and Society (MTS) from the School of Communication at Northwestern University. She has an undergraduate degree in Linguistics and Communication and a master’s degree in Communication from Seoul National University.

Outside academia, she is a licensed Zumba® instructor and believes that dancing makes everything better.

You can read more about Su Jung's work on ResearchGate and Google Scholar.