Photo of Jennifer Floto

Jennifer
Floto

Professor of Professional Practice
Associate Director, Public Relations Graduate Program
A veteran public relations practitioner with 48 years of corporate and agency experience, Jennifer Floto is an expert on content creation, applied research, lifestyle PR, leadership fundamentals, creativity and PR planning.
Photo of Jennifer Floto
A veteran public relations practitioner with 48 years of corporate and agency experience, Jennifer Floto is an expert on content creation, applied research, lifestyle PR, leadership fundamentals, creativity and PR planning.
Expertise: 
Business, Diversity and Inclusion, Education, Leadership, Los Angeles, Popular Culture
Research and Practice Areas: 
Civic Engagement and Social Justice
Culture and Media
Center Affiliation: 

Jennifer
Floto

Professor of Professional Practice
Associate Director, Public Relations Graduate Program

Tabs

Jennifer Floto has more than three decades of teaching experience at both the undergraduate and graduate levels. She is the consummate PR generalist who is able to quickly pivot from strategy to creative on any given assignment whether it be creating a brand new publication or overseeing a 2,000-person event. She spent 27 years honing her skills in both corporate and agency environments, where she worked with some of the world’s leading brands as well as local and state government organizations.

Starting as an adjunct instructor for a content development course, she joined the full-time faculty in 1998 when she helped launch the re-imagined graduate curriculum. She has honed her leadership skills throughout her career, having served on the executive board of IABC, as 3-time past president of Hermosa Beach Rotary (which she led to the prestigious Rotary Club of Excellence designation in 2013), and on countless USC Annenberg committees including graduate admissions, thesis advisement and faculty governance.

Floto prides herself on teaching students to be superb writers, researchers and original thinkers. She is lauded by undergraduate and graduate students for her outstanding teaching and mentoring skills and regularly receives the highest marks on her student evaluations. She was awarded the prestigious universitywide Teaching and Mentoring Award in 2006 and the Mellon Mentoring Award in 2012.

Awards and Honors:

USC Mellon Mentoring Award (2012)
USC Professor of the Year (2006)
AEJMC Competition (2003)
PRSA Silver Anvil, Team Awards (1991, 1998)
IABC Communicator of the Year (1982)

Generally Accepted Practices in Public Relations (The Strategist, 2003)

Five Commandments of Research and Evaluation (IABC Dateline, 2000)