Jeffrey
Hirsch

Adjunct Lecturer
Academic Program Affiliation: 
Expertise: 
Advertising, Arts and Culture, Business, Digital Media, Marketing, Popular Culture, Social Media

Jeffrey
Hirsch

Adjunct Lecturer
Academic Program Affiliation: 

Tabs

Jeffrey Hirsch is the founder & president of the Right Brain Studio and Adjunct Lecturer at USC Annenberg, where he teaches Branding (CMGT 544) and Integrated Marketing (CMGT 541).

His work in qualitative research, branding and positioning, and innovation have helped generate over a billion dollars of incremental revenue for companies including Anheuser-Busch InBev, BlueCross BlueShield, Brinker International, Brown Forman, Centene, Colgate Palmolive, Dannon, Express-Scripts, Frito-Lay, General Mills, GSK, NetSuite, Pepsi, Pfizer, Pizza Hut, Taco Bell, Unilever, and many more.

Hirsch is an avid reader, meditator, news junkie, fitness fanatic (weights, elliptical machine, hiking, yoga), golfer, filmgoer and music lover. He enjoys performing solo (voice and guitar) or with his band at local clubs and events. He also maintains his availability, should his talents be needed, to play center field for the Los Angeles Dodgers or New York Mets.