Photo of David R. Craig

David
R.
Craig

Clinical Professor of Communication, Co-director, Global Communication (MA)
David Craig researches, writes, and teaches courses about cultural, creative, and media industries and management, from global media to Hollywood to social media entertainment and China’s wanghong industries.
Photo of David R. Craig
David Craig researches, writes, and teaches courses about cultural, creative, and media industries and management, from global media to Hollywood to social media entertainment and China’s wanghong industries.
Expertise: 
Digital Media, Entertainment, Popular Culture, Social Media
Research and Practice Areas: 
Culture and Media
News and Media Industries
Center Affiliation: 

David
R.
Craig

Clinical Professor of Communication, Co-director, Global Communication (MA)

Tabs

David Craig teaches graduate courses in media industries — digital and social, global and national, Hollywood and Chinese — as well as management and practice in USC Annenberg’s communication management master’s program. He is the co-director of the dual master’s program in global communication with the London School of Economics and a visiting professor at Shanghai Jiao Tong University in the Institute of Cultural and Creative Industries. He has published three books about the creator industries, including social media entertainment and wanghong in China. For three decades, Craig was a Hollywood producer and television executive responsible for over 30 films, TV programs, web series, documentaries, and stage productions that garnered over 70 Emmy, Golden Globe, and Peabody awards and nominations.

Awards and Honors

The Nancy Baym Book Award, Association of Internet Researchers Honorable Mention (2020)
Popular Communication Division, International Communication Association Book Award (2020)

Books

Wanghong as Chinese social media entertainment industry. (Palgrave, 2021).

Creator Culture: An Introduction to Global Social Media Entertainment. (NYU Press, 2021).

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley. (NYU Press, 2019).

Fall 2021

CMGT 529: Social Media Entertainment and Creator Culture
CMGT 559: Global Hollywood