David
R.
Craig

Clinical Associate Professor of Communication
David Craig teaches graduate courses in media industries and management and is a research scholar of social media entertainment and TV history as well as a veteran Hollywood producer and LGBTQ activist.
David Craig teaches graduate courses in media industries and management and is a research scholar of social media entertainment and TV history as well as a veteran Hollywood producer and LGBTQ activist.
Expertise: 
Arts and Culture, Digital Media, Diversity and Inclusion, Entertainment, Entrepreneurship, Gender and Sexuality, Global, Leadership, Management, Popular Culture, Social Media, Technology and Innovation
Research and Practice Areas: 
Culture and Media
News and Media Industries
Center Affiliation: 

David
R.
Craig

Clinical Associate Professor of Communication

Tabs

David Craig teaches graduate courses in media industries — digital and social, global and national, Hollywood and Chinese — as well as management and practice in USC Annenberg’s communication management master’s program. He is also a visiting professor at Shanghai Jiao Tong University in the Institute of Cultural and Creative Industries. He researches and writes about the social media entertainment and wanghong industries, which are most distinguished by how creators, influencers, wanghong, KOLS, and social media entrepreneurs harness platforms to aggregate and engage global online communities for commercial and cultural value.

Craig is a veteran, Emmy-nominated producer responsible for over 30 films, TV programs, web series, documentaries, and stage productions that have garnered over 70 Emmy, Golden Globe, and Peabody awards and nominations. He is also an LGBTQ media activist, early board member of GLAAD, and advocate for marriage equality.

Books

Wanghong, co-author (Palgrave, 2021).

Creator Culture, co-author (NYU Press, 2021).

Social Media Entertainment, co-author (NYU Press, 2019).

Spring 2020

CMGT 529: Social Media Entertainment: Creater Industry, Management and

CMGT 586: Entertainment Media: Content,Theory, and Industry Practices

CMGT 590: Directed Research