David Craig teaches graduate courses in media industries — digital and social, global and national, Hollywood and Chinese — as well as management and practice in USC Annenberg’s communication management master’s program. He is also a visiting professor at Shanghai Jiao Tong University in the Institute of Cultural and Creative Industries. He researches and writes about the social media entertainment and wanghong industries, which are most distinguished by how creators, influencers, wanghong, KOLS, and social media entrepreneurs harness platforms to aggregate and engage global online communities for commercial and cultural value.
Craig is a veteran, Emmy-nominated producer responsible for over 30 films, TV programs, web series, documentaries, and stage productions that have garnered over 70 Emmy, Golden Globe, and Peabody awards and nominations. He is also an LGBTQ media activist, early board member of GLAAD, and advocate for marriage equality.
Wanghong, co-author (Palgrave, 2021).
Creator Culture, co-author (NYU Press, 2021).
Social Media Entertainment, co-author (NYU Press, 2019).
CMGT 529: Social Media Entertainment: Creater Industry, Management and
CMGT 586: Entertainment Media: Content,Theory, and Industry Practices
CMGT 590: Directed Research