Photo of David Dreyer

David
Dreyer

Adjunct Professor
Academic Program Affiliation: 
Photo of David Dreyer
Expertise: 
Advertising, Entrepreneurship, Marketing

David
Dreyer

Adjunct Professor
Academic Program Affiliation: 

Tabs

David Dreyer is the co-founder of Starco Brands. An idea-driven marketer, Dreyer has had the honor of shaping and creating some of the world’s greatest brands.

Upon receiving his master’s degree in integrated marketing from Northwestern, Dreyer started his career on the client side, working at Honda, followed by Internet pioneer, Stamps.com.

He then migrated to the fast-paced agency side of the business, where he was fortunate to work for industry standouts Deutsch and TBWA, leading such brands as Pepsi, Pizza Hut, Infiniti, Dr Pepper, Jimmy Dean, Snapple, and the Grammys. Dreyer concluded his agency career as the worldwide managing director of TBWA\Media Arts Lab, running the Apple business globally.

With a strong desire to build brands of his own, Dreyer moved on to partner with a veteran manufacturer to launch Starco Brands, a modern CPG company focused on building behavior-changing brands. Today, its disruptive brands include Whipshots, the world’s only vodka-infused whipped cream co-founded by global artist Cardi B; Art of Sport, the brand built for athletes, co-founded by Kobe Bryant; Skylar, the California fragrance brand “refounded” by Leah Kateb; and Soylent, the world’s most perfect food.

Dreyer is extremely proud to continue his role as an adjunct professor at USC, where he has taught the undergraduate advertising course for the past 12 years.

He lives in Hermosa Beach, California, with his beautiful wife, three great kids, two dogs, a bar filled with Whipshots, and every Apple product known to man.