With a dynamic blend of academic expertise and practical insight, Daniela Baroffio is at the forefront of exploring the intricate intersections between communication, technology, and society.

Baroffio earned her PhD from USC Annenberg, a hallmark of her commitment to the study of communication dynamics. Her dissertation was an exploration of the interplay between gender and military culture, further consolidating her commitment to feminist pedagogy and politics. In particular, her research delved into the nuanced complexities of militarized femininity, shedding light on the socio-cultural implications of gender in the context of post-9/11 inquiries, including those surrounding Guantanamo Bay.

Baroffio is a driving force behind the cultivation of a cutting-edge curriculum that equips students with the skills to navigate the rapidly evolving landscape of digital communication. Her visionary leadership has transformed the program into a hub of interdisciplinary learning, bridging the realms of communication theory, digital literacy, and strategic management.

Baroffio’s commitment to mentorship is palpable in her interactions with both undergraduate and graduate students. She embraces the role of guiding emerging communicators and decision-makers, fostering their growth in a manner that aligns with her ethos of ethical and effective communication. She has a remarkable ability to convey complex ideas in accessible ways, inspiring audiences to harness the transformative potential of media for positive societal impact.

Baroffio’s influence within USC is evident through her unwavering commitment to academic excellence, her emphasis on responsible digital communication, and her dedication to shaping a new generation of ethical and insightful communicators. As the director of the Master of Science in Digital Social Media program, her mission is to empower individuals who can effectively navigate the digital landscape with sensitivity and acumen.