Daniela Baroffio
Clinical Professor of Communication; Director, MS in Digital Social Media


Communication (BA)
Digital Social Media (MS)




ASC 321C

Office Hours


More Daniela




Gender Studies
Marketing Research
Mass Media
Popular Culture
Race and Ethnicity

Daniela Baroffio received her PhD from the USC Annenberg School for Communication and Journalism in 2006 and now serves as a Clinical Associate Professor, teaching foundational theory courses in the undergraduate program and research methods in the graduate programs. As faculty in the undergraduate program at USC Annenberg, Dr. Baroffio teaches courses that examine the politics of gender in the media, interpretations of popular culture, and the politics of social change and advocacy in the political economy of the entertainment industry. As Assistant Director of the Master of Communication Management graduate program, Baroffio (together with Dr. Ben Lee and Dr. Mathew Curtis) guides communication management students in their capstone course, assisting and guiding students in the research design, collection of data and analysis of data for their own original research. At the administrative level, she also serves as the faculty advisor for all progressive BA/MA students.

Dr. Baroffio has published an essay on sports and gender in the Handbook of Sports and Media and her current research and teaching interests examine the potential for social change and advocacy in entertainment, media and marketing with a focus on the possibilities and limitations posed by the current political economy. Baroffio is passionate about teaching and assisting her students in their academic and professional growth.