Leading the communications for Union Station Homeless Services, a leading provider of homeless shelter services, housing, and family programs, Brenda Lynch is at the forefront of the “Housing First” approach to ending homelessness in Pasadena and the San Gabriel Valley.

Prior to joining the nonprofit world, Lynch was an award-winning marketer to Fortune 500 companies. She provided strategic counsel to C-suite and senior-level executives, marketing solutions to drive sales and communication guidance to build national brands for top-tier companies including eBay, Disney Online, Peet’s Coffee, Jamba Juice, Bosch Home Appliances, Dole Packaged Foods, and The Jim Henson Company.

As the former senior partner and head of the West Coast Consumer Group of Finn Partners, a public relations agency with offices across the nation, Lynch ran the Los Angeles office. She coached executives and managers to achieve a variety of performance objectives from audience segmentation and marketing tactics to developing relevant messaging and public speaking.

Previously, Lynch served as the director of the North American Consumer Practice and managing director of the L.A. office at MS&L, a leading international public relations agency. She spearheaded programs to share best practices and elevate the quality of strategic thinking, impactful messaging, and workplace skills across the agency. She has provided strategic counsel for some of the top companies in the nation: eBay, Red Bull, Mattel, Nestlé, Procter & Gamble and others.

Lynch’s commitment to the community extends to serving on the Mount Saint Mary's University Rebranding Committee and Advisory Council of Allied Professionals Steering Committee for Planned Giving. She has been a featured speaker at The SCAN Foundation California Summit on Transforming Long-Term Services and Support (LTSS). She also has provided strategic counsel and coaching to Youth Mentoring Connections and Friends of Griffith Park.