While serving as an adjunct at the University of Southern California, Matt Bk Augustin leads creative content for the digital and experiential team at Hartbeat, Kevin Hart’s global multi-platform company and creative partner to some of the world’s biggest brands, talent, and entertainment platforms. 

Augustin’s work ethic is rooted in using insights to tell stories and inspire creativity. He understands the culture because he lives it daily — something learned not from a book, but from his lived experience in the field. 

Before Hartbeat and picking up teaching, Augustin worked at companies such as FaZe Clan, DigitasLBi, FCB Chicago, Fitzco/McCann, and 72andSunny. His work spans brands such as Miller Lite, Corona, Courvoisier, Universal, Paramount, DraftKings, Comcast, Google, Respawn, Totinos, General Mills, Nike, Adidas, Under Armor, Navy Federal Credit Union, Coca-Cola, Fanta, Checkers/Rally’s, NFL, Porsche, Nissan, G FUEL, GHOST, Verizon, Activision, Blizzard, P&G, Olympics, Tinder, and more.

When he isn’t working, Augustin is reading a good book, listening to a podcast or webinar, playing with his huskies, or running games on Xbox, PS5, or Steam Deck.