USC’s Trojan Family Weekend

Thursday, October 5, 2023Sunday, October 8, 2023

8:30 a.m. - 3 p.m. PT

University Park Campus

This annual celebration is a great opportunity for families to visit their students and get a firsthand look at life as a Trojan and all that USC has to offer. Join us for a weekend filled with enriching programs and exciting festivities! 

USC Annenberg’s Trojan Family Weekend events on Friday, October 6 are listed below. Please RSVP for each event you plan to attend, in addition to registering for Trojan Family Weekend at the link above. Each person attending should RSVP separately. 

The Annenberg Trojan Family Weekend events on Friday, October 6 are:
Breakfast Reception with Dean Willow Bay
Alumni Plaza, Wallis Annenberg Hall (ANN), 8:30–10:15 a.m.
Meet Dean Willow Bay and the faculty and staff of USC Annenberg School for Communication and Journalism to learn more about why the school is a national leader in education and scholarship in the fields of communication, journalism and public relations.

Deans’ Dialogue: Changing the Game
11:45 a.m.–1 p.m., Town & Gown + Livestream
Angel City Football Club (ACFC) and the Monarch Collective are setting a new precedent for elevating, shaping and investing in the future of women's sports. Join ACFC Co-founder and Monarch Collective Managing Partner Kara Nortman, ACFC President and Co-founder Julie Uhrman, and actress, activist, ACFC investor and Trojan Sophia Bush — along with USC Annenberg Dean Willow Bay and USC Marshall Dean Geoffrey Garrett — for a conversation about building a world-class sports franchise and brand, considering sports teams as an asset class, creating business opportunities for women athletes, and tapping into the power of media, collective leadership and community in this unique space.
In-person attendance is reserved for Trojan Family Weekend attendees. All other guests are invited to join the livestream linked below.
Join Livestream

Building the Annenberg Portfolio: Maximizing the Undergraduate Experience
Auditorium, Wallis Annenberg Hall (ANN), 11:30 a.m.–12:20 p.m.
Join Assistant Dean of Student Affairs and Director of Career Development Suzanne Alcantara, and Senior Director of Alumni and Industry Relations Leticia Lozoya, and our students across communication, journalism and public relations for a glimpse into the array of resources and opportunities students can leverage to maximize their undergraduate experience.

USC Annenberg Media Center and Historic Renovation Tour
Media Center, Wallis Annenberg Hall (ANN), and ASC Building 1:30–2:15 p.m. 
Join USC Annenberg leaders for a behind-the-scenes tour of its sister facilities, ANN and ASC, which are central to students’ experience and their ability to explore intellectual interests and gain multimedia skills. See USC Annenberg’s Media Center in action, where our student-run media platforms and cutting-edge production facilities sit side-by-side in this state-of-the-art newsroom, classroom and incubator. Transition to Annenberg’s historic ASC building, designed by acclaimed architect A. Quincy Jones, for a first-look at how the school plans to transform its signature spaces to create dynamic hubs that will lead us toward a new era of collaborative innovation.

Supporting Thriving Trojans 
Room 204, Annenberg School of Communication building (ASC), 1:30–2:15 p.m. 
Join Dr. Kelly Greco for a  conversation that will empower and educate USC Annenberg families about how to support the ups and downs of their college journey.  Dr. Greco is an associate professor in the  Keck School of Medicine of USC’s Department of Psychiatry and is a USC Student Health psychologist embedded at USC Annenberg.

USC Annenberg and Wasserman Music Presents: Connecting the dots for careers: The anatomy of an artist’s team
Forum, Wallis Annenberg Hall (ANN), 2:30–3:30 p.m.
Manager, label executive, publicist, agent, brand partner. It takes a village of effective communicators to support the biggest names in music. In this collaborative event series (created by a USC Annenberg parent!), meet and gain behind-the-scenes insights from business leaders in the music industry who help meaningfully connect artists to their fan base and learn how students can carve a path into these fields. Conversation to be moderated by award-winning music scholar, cultural historian and USC’s inaugural Vice Provost for the Arts Josh Kun.

Register for Trojan Family Weekend