A previous event in ANN (Sheindlin Forum, 106), Katey Rusch and Casey Smith, winners of the 2025 Selden Ring Award for Investigative Journalism, on a panel with Gordon Stables and students Benjamin Royer and Mallika Seshadri.
Mind the gap: Addressing the PR industry’s generational divide
Friday, November 14, 2025
2 p.m. – 3 p.m. PT
Wallis Annenberg Hall (ANN), 209 and 210
Join Fred Cook, director of the USC Center for Public Relations, along with a panel of industry experts, for an engaging discussion on how four generations working in public relations are navigating today’s most pressing trends.
Together, they will explore:
- The rise of artificial intelligence
- The impact of hybrid and remote work
- A rapidly changing media landscape
- Increasing political polarization
Gain insights from diverse perspectives on how these forces are shaping the future of PR. Don’t miss this multigenerational conversation on the challenges — and opportunities — facing communicators today.
This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.