Reese Witherspoon’s Hello Sunshine: How to create an affinity brand for women in the age of multiplatform convergence

Tuesday, October 16, 2018

3 p.m. 4:30 p.m.

Wallis Annenberg Hall (ANN), 106


The Women’s Leadership Society presents a panel discussion with three members of the senior executive team that is helming the launch of Reese Witherspoon’s feminist media content studio, Hello Sunshine.

Our panelists will include:

  • Sarah Harden, Chief Executive Officer
  • Charlotte Koh, Head of Digital Media & Programming
  • Lauren Neustatder, Head of Film and Television

The Women’s Leadership Society (WLS) at USC Annenberg M{2e} provides support for female professional advancement at the intersection of technology, media and entertainment.

This event is part of WLS’ ongoing “Founders & Funders” programming series featuring high-level interactions with key members of the investor and entrepreneurial innovation ecosystem.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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