Reese Witherspoon’s Hello Sunshine: How to create an affinity brand for women in the age of multiplatform convergence
Tuesday, October 16, 2018
3 p.m. – 4:30 p.m.
Wallis Annenberg Hall (ANN), 106
The Women’s Leadership Society presents a panel discussion with three members of the senior executive team that is helming the launch of Reese Witherspoon’s feminist media content studio, Hello Sunshine.
Our panelists will include:
- Sarah Harden, Chief Executive Officer
- Charlotte Koh, Head of Digital Media & Programming
- Lauren Neustatder, Head of Film and Television
The Women’s Leadership Society (WLS) at USC Annenberg M{2e} provides support for female professional advancement at the intersection of technology, media and entertainment.
This event is part of WLS’ ongoing “Founders & Funders” programming series featuring high-level interactions with key members of the investor and entrepreneurial innovation ecosystem.