A PR crisis may be self-inflicted, such as Wells Fargo’s sales practice scandal, or it can be an issue outside of a company’s control. No matter what industry one is in, or how ethically management behaves, it is possible that a company’s brand will suddenly experience an event that results in bad press, poor reviews and negative social media mentions. When a PR emergency hits social media, it can feel like a wildfire. This lecture by Paul Gomez will focus on how crisis communications is a critical piece in a company’s crisis management strategy and overall reputation plan. 

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.