Is everything a cult?

Dr. Mara Einstein sheds light on why cults are now seemingly everything, from cult brands to multilevel marketing to politics. Digital technologies fuel this phenomenon by replicating the perfect scenario for cults to thrive, including fomenting in-and-out groups, valorizing charismatic leaders, and isolating people into limited belief systems. 

Einstein is a former TV and advertising executive turned marketing critic, who has written 8 books on branding and marketing including Hoodwinked: How Marketers Use the Same Tactics as Cults.

Click here to go to her website. Follow her at @drmaraeinstein on all socials. RSVP below. Food will be provided. 

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