28th Annual Kenneth Owler Smith Symposium on Public Relations

Thursday, April 12, 2018

6 p.m. 8:45 p.m.

Wallis Annenberg Hall (ANN), Auditorium (L105A)

Richard Edelman, CEO of Edelman, will keynote USC Annenberg’s annual overview of the public relations industry. USC Center for Public Relations Director Fred Cook will present highlights of the 2018 Global Communications Report, and Paul Holmes (Holmes Report) will moderate our panel of PR experts in discussing ethics in public relations.


  • Melissa Waggener, CEO and Founder, WE Communications
  • Robert Gibbs, Chief Communications Officer and Executive Vice President, Corporate Relations, McDonald's
  • Dr. Safiya Noble, Assistant Professor, USC Annenberg
  • Others to be announced


  • 6:00 pm – Welcome reception
  • 7:15 pm – Event begins