USC CPR News
KOS Symposium 2017: The Future of Truth
On Thursday, March 30, 2017 Paul Holmes, a leading authority on the global PR industry, publisher, former reporter and prolific public speaker, delivered the keynote address on the “Future of Truth,” hosted by Fred Cook, Director of the USC Annenberg Center for Public Relations. Following the keynote, a panel of industry leaders discussed the findings revealed in the 2017 Global Communications Report.
Note: If you opt to print the 2017 Global Communications Report below, we strongly recommend using legal sized paper. Otherwise, be sure to select "Shrink to Fit" for standard-sized sheets.
USC Annenberg Relevance Report
Last December, the USC Center for Public Relations released its inaugural 2017 Relevance Report, a forecast of topics and trends that will impact society, business and communications this year. The Relevance Report features thought pieces from communications leaders at, among others, Instagram, Starbucks, United Airlines, top PR agencies and academic experts who identify the issues, ideas and innovations that will be relevant to the communications industry in 2017. The essays are brief and thoughtful and cover a broad range of topics grouped within the following five categories: media, communications, technology, brand and people. It was designed to give those studying and working in public relations a preview of what the coming year will mean for our industry, for our society and for their careers. A part of the USC Annenberg School, the Center's mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it by examining current strategies and forecasting future trends.
The Evolution of Public Relations
The USC Center for Public Relations partnered with Association of National Advertisers (ANA) to understand current client-side marketer perceptions of public relations in tandem with the 2017 Global Communications Report.
Journey through the 26th Annual Kenneth Owler Smith (KOS) Symposium
Watch a journey from the past to the future during the 26th Annual Kenneth Owler Smith Symposium held on April 14, 2016 with Fred Cook, Chairman of Golin, and Director of the USC Annenberg Center for Public Relations (CPR), featuring a conversation with Willow Bay, Director, USC Annenberg School of Journalism, and Al Golin, Chairman of Golin, about how dramatically the business has changed since he started his agency 60 years ago.
The USC Center for Public Relations -- Shaping the Future of Communications
Based at the Annenberg School in the heart of Los Angeles, the USC Center for Public Relations (CPR) is truly at the center of one of the world’s most dynamic professions -- connecting corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it.
Meet Our Board of Advisors
The USC Annenberg Center for Public Relations (CPR), a think tank that connects the school and its students with the $14 billion global PR industry, recently announced a new Board of Advisors. The Board will be led by new Center Director and Golin CEO Fred Cook, the first active CEO to lead a center at the USC Annenberg School for Communication and Journalism.
The PR Center’s 30-member Board of Advisors is a who’s-who roster of industry-leading communications professionals from the agency and corporate world. Please click on each link below to learn more.
Meet Our Team
Global Communications Report
Public relations executives from across the globe contributed to the future of our dynamic profession by participating in a Global Communications Report we conducted this spring in conjunction with the Holmes Report, the Institute for Public Relations, the Global Alliance for Public Relations and Communication Management, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group and PRSA.
The Global Communications Report is designed to provide unprecedented insight into the evolution of the global communications industry by analyzing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of the business. More importantly, the Report will help those entering the PR industry better understand the skills and traits they will need to be successful.
To access the Executive Summary of the Report, please click here.
For more information about The USC Center for Public Relations (CPR) please contact:
Director, The USC Center for Public Relations (CPR)
USC Annenberg School for Communication and Journalism
3502 Watt Way
Los Angeles, CA 90089