Believe the hype: Streetwear PR and marketing strategies
Wednesday, October 2, 2024
Noon – 1 p.m.
Wallis Annenberg Hall (ANN), Sheindlin Forum (106)
Los Angeles is now called "the new home of fashion," as several streetwear brands and industry creatives have established themselves throughout the city. Streetwear uses innovative messaging and tactics to intrigue and market to target audiences. Streetwear is leading the way in viral communication.
This career panel of LA industry professionals in the roles of marketing, branding, public relations and social media to share their career journeys, industry industry insights and discuss campaigns.
Panelists:
- Caila Burke, Global Marketing Director, UNDEFEATED, Inc.
- Erynn Santos, Director of Ecommerce and Marketing, Melody Ehsani
- Juan Abenante, Senior Manager, Global Brand Marketing, adidas Collaborations & Partnerships – Pharrell Williams
- Laron Howard, Senior Director of Brand Communications, Fear of God