Inside the NBA Bubble with Mike Bass
Friday, September 4, 2020
12 p.m. – 1 p.m. PT
Join Dean Willow Bay and Mike Bass, the NBA’s Executive Vice President and Chief Communications Officer, to go inside the most talked about “bubble” in sports history. From the league’s quick and decisive response to the COVID-19 pandemic playing out in real time, to the unprecedented resumption of the season in Orlando, it’s been an extraordinary few months managing the messaging at the league. Bass will share a glimpse into designing and implementing effective communication strategies, and the tough decisions he has to make in real time for the league and its players.
The Annenberg Intelligence series connects students with organizational leaders, who share their industry insights and career advice amid the COVID-19 pandemic. Future conversations this Fall will feature Steve Stoute (Translation/United Masters), Torod Neptune (Lenovo) and Melissa Waggener-Zorkin (WE Communications).