Artificial Intelligence and Generative AI are transforming industries — including communications, marketing, media, finance, healthcare, tech, and retail — but how do we turn AI innovation into scalable, responsible, and market-ready products?

This talk will explore the real-world challenges and strategies behind AI product creation, drawing from Shub Agarwal’s book, Successful AI Product Creation: A 9-Step Framework. We’ll discuss:

• How AI and generative AI are revolutionizing content, commerce, and customer engagement
• Building AI-powered products from concept to launch across different industries
• AI in marketing, media, and communications — leveraging AI for personalization, automation, and storytelling
• Ethical AI considerations, model governance, and responsible deployment
• Lessons from 20+ case studies across big tech, startups, and traditional businesses

Whether you’re in communications, marketing, product management, AI development, business strategy, or simply AI-curious, this session will provide actionable takeaways for integrating AI into real-world applications.

Agarwal is an AI product leader, professor, and industry expert with 20+ years of experience in AI product strategy and execution. He has worked with Fortune 50 companies, Silicon Valley startups, and academia, and he currently teaches AI product management and digital strategy at USC. His latest book, Successful AI Product Creation: A 9-Step Framework, is endorsed by AI leaders at Google, Meta, Amazon, Apple, and top universities. Agarwal is passionate about bridging AI technology with business strategy, helping professionals navigate AI-driven innovation and disruption.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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