August 25, 2017
The McGregor Effect: The Soft Power Impact of Mixed Martial Arts
When thinking of sports diplomacy and the international impact sports have on the world, I bet mixed martial arts doesn’t come to mind. But it should. The Ultimate Fighting Championship, known as the UFC, has catapulted the sport of mixed martial arts into the global conversation through a combination of high-profile international fighters, global distribution and a variety of martial arts...