Learning Objectives

You will gain a broad understanding of the underlying social science theories and the human behaviors that underpin human activity in the digital sector. Overall, you will develop expertise in the leadership, development and management of digital social media, whether focused on a business, nonprofit, activity, product, service or opportunity. Upon completion of the program you will have:

1. developed expertise in the challenges and strategies for success in transitioning a business or product to digital;

2. learned how to use currently available platforms and tools (such as social networks, mobile apps, microblogging platforms, and sharing technologies) and use these strategically to enhance the efforts of their products or clients;

3. gained knowledge about the use of social media and other digital strategies to engage audiences in digital products, businesses, sites and apps;

4. learned how to be successful in using social media for marketing, public relations and monetizing products and services in the digital age; and learned the tools of evaluating their product and their strategies through digital analytics and research methodology.