George Schweitzer is a media executive best known for almost three decades at the helm of CBS Marketing, where he led the creative and strategic brand building for CBS and its programs. These included some of the biggest entertainment, news, and sports franchises, including Survivor, CSI, The Big Bang Theory, 60 Minutes, The Late Show with David Letterman and Stephen Colbert, the Grammys, the Super Bowl, March Madness, and the Olympics.

He has received wide industry recognition, including being named Entertainment Marketer of the Year by Entertainment Weekly, Marketer of the Year by Brandweek magazine, and twice named to the Advertising Age Marketing 100.

Now he focuses on what he calls “projects of purpose”. Schweitzer is a senior fellow at the USC Annenberg Center for Communications Leadership and Policy. He is on the board of directors at 92NY, New York’s global center for culture, connection, and enrichment.