George F. Schweitzer
President, CBS Marketing Group
George F. Schweitzer is the president of the CBS Marketing Group. He is responsible for the strategic and creative aspects of all advertising, promotion and marketing for CBS Television as well as the marketing activities of CBS Entertainment, CBS News and CBS Sports.
As the chief marketing executive for the company, Schweitzer works closely with all CBS divisions — including CBS Television Studios, CBS All Access, CBS Interactive and SHOWTIME — to coordinate branding and marketing efforts across the company. Additionally, Schweitzer oversees client-driven events and integrations featuring CBS programming as well as all global marketing partnerships, spanning technology, retail and entertainment.
Under Schweitzer’s leadership, CBS has introduced numerous innovative concepts to television marketing, including several award-winning fall premiere promotions and dozens of creative cross-platform campaigns. Among his many achievements are the development of the first video-in-print advertisement, which delivered video clips of CBS programming inside Entertainment Weekly magazine; the creation of the CBS Scene Restaurant & Bar, a one-of-a-kind entertainment and dining destination; and the development of CBS Outernet, CBS’s out-of-home digital video operation which extends CBS content to video screens in targeted high-traffic consumer environments such as gas stations and doctor’s offices.
Schweitzer was honored with the PROMAX Brand Builder and Pinnacle Awards for his leadership in television marketing and promotion. He was named Entertainment Marketer of the Year by Entertainment Weekly, Marketer of the Year by Brandweek magazine and twice named to the Advertising Age Marketing 100. In 2017, he was inducted into MediaPost’s Online All-Stars, which celebrates the stars in the online media, advertising and marketing industry, who have pushed the business to new levels of excellence through their outstanding achievements and thought leadership.
Schweitzer first joined CBS in 1972 and held several positions in radio and television production, including production supervisor of many CBS Television Network, CBS News and CBS Sports broadcasts. In 1978, when he was a producer of Captain Kangaroo, he also organized the CBS Workshops on Children’s Television.
In 1979, he was promoted to director of Communications, CBS/Broadcast Group. He was named vice president, Communications and Operations, CBS Sports, in 1980. In 1982, he was appointed vice president, Communications and Information, CBS/Broadcast Group, responsible for publicity and media relations. He held that post until joining Young & Rubicam in 1987, as vice president and director of corporate relations, and becoming involved in various aspects of the agency’s advertising, marketing and public relations.
Schweitzer returned to CBS in August 1988 as senior vice president, Communications, responsible for all advertising, promotion and publicity, and public relations. He was promoted to senior vice president, Marketing and Communications in October 1991, and to executive vice president, Marketing and Communications in April 1994. He was named president of the CBS Marketing Group in December 2004.
Schweitzer holds a Bachelor of Science in broadcasting and film from the Boston University College of Communications. He is on the Board of Councilors for the Annenberg School for Communication & Journalism at the University of Southern California.
Mr. Schweitzer is the parent of USC Annenberg Alumna Callie Schweitzer (Print and Digital Journalism, ‘11)