Yuqi Yang's research explores critical cultural studies and feminist theories, focusing on the intersections of fandom, creator culture, and digital media. She employs autoethnography, digital ethnography, and interviews to understand how individuals and communities navigate pleasure, precarity, and resistance within contemporary media environments.

Prior to her doctoral studies, she received a Bachelor of Arts in East Asian studies from McGill University and a Master of Science in contemporary Chinese studies from the University of Oxford.