Donggyu Kim is a doctoral student at USC Annenberg. His research interests are in the psychological underpinnings of human-AI interaction in marketing and organizational contexts. His research examines how AI-mediated communication is affecting our perception of messages and how Generative AI is changing the way we collaborate.

Kim holds a BS in advertising with highest honors at the University of Illinois at Urbana-Champaign (UIUC). He has also completed his MA in advertising at the University of Texas at Austin (UT Austin), where he worked as a teaching assistant for two years. Prior to joining the doctoral program, he was affiliated with the Communication Data Science program at USC for one year while working as a teaching assistant for two semesters. Outside of his academic career, Kim has worked for McCann Worldgroup and Informa PLC.

Connect with him on X @DonggyuKim_USC

More information on his research can be found on ResearchGate.