Alejandro Rojas, also known as Alex, is a doctoral student at USC Annenberg. He seeks to understand the organizational dynamics implicated in the datafication infrastructures. Anchored in a global perspective, his research interests take a comparative approach across and beyond the local-global dichotomy through the use of qualitative and quantitative methods. Furthermore, he is invested in unpacking the emerging tensions between normative and alternative data futures by focusing on moments of creative resistance on digital platforms. 

Beginning his academic career at DeAnza College, he discovered the ubiquity and importance of communication as a tool to navigate the social world both as a student and teacher assistant. Once he transferred to the University of California, Davis, he furthered his studies as a research assistant at the Computational Communication Research Lab: C^2, where he obtained his BA in communication. Additionally, he participated in the Global Studies program at Meiji Gakuin in Japan. In seeking to broaden his horizons, he completed the dual master’s degree program in global media and communications at the London School of Economics (LSE) and USC Annenberg during a particularly challenging time — the Covid-19 pandemic.

As a scholar by day and an artist by night, Rojas enjoys reading and writing just as much as he enjoys breakdancing during his free time as a way to unwind and live in the moment.