Academics»Applied Communication Research

Program Information

Application information

Applied Communication Research Learning Objectives

Upon successful completion of the MS Applied Communication Research, students should:

  • Gain knowledge and skills surrounding theories, concepts and AI technologies for research, data analysis, interpretation and insights;​Leverage data insights to solve companies and clients’ operational problems and shape strategy; 
  • Communicate and engage effectively with stakeholders in the research and analysis context: problem exploration and diagnosis; analysis; presentation, advocacy, and execution support;
  • Collaborate well with colleagues with different professional training - creative executives, engineers, and other managers; 
  • Understand common operational and strategic problems in communication and media industries related to content and audiences in which research and analyses have potential to impact.