Olivia Cheng is the vice president of marketing and digital engagement for the LA28 Olympic & Paralympic Games, leading global brand strategy, digital platforms and fan acquisition for the 2028 Games.

Bringing more than a decade of sports and digital media leadership into the classroom, Cheng combines high-level strategy with real-world execution. Her work at LA28 includes spearheading the marketing campaign for the historic LA28 Ticket Draw — surpassing 5 million global registrations — co-leading the viral Paris 2024 Olympic Handover and building record-setting digital engagement across platforms.

Cheng’s executive background includes key marketing leadership roles at Legends Global and the Philadelphia 76ers. A proud Syracuse University alumna, she actively mentors next-generation marketers and advocates for women in the sports industry.