Louisa Frahm is an adjunct professor at USC Annenberg. She received her undergraduate degree in journalism from the University of Colorado Boulder in 2012 and her master’s degree in communication management from USC Annenberg in 2021. She has an extensive background in audience engagement by way of search engine optimization for enterprise publishers. Her résumé includes E! Online, Yahoo!, TMZ, People magazine, Entertainment Weekly, the Los Angeles Times, Google Trends and ESPN. In June 2026, she launched her own search consultancy to empower individuals with industry knowledge and help brands boost their discoverability in the AI era. When she’s not working, she loves to enjoy any and all things pop culture. Ask her about Prince, David Bowie and Freddie Mercury.