Think tank courses

USC Annenberg’s “think tank” course model provides an experiential learning framework through which students actively contribute to real-world solutions for companies while faculty bridge academic theory with professional practice. Industry partners, in turn, gain valuable insight, creativity and consumer instincts from their target audiences that often lead to new product ideas, audience strategies and talent pipelines.

Contact Leticia Lozoya, senior director of development for alumni and industry relations, at llozoya@usc.edu to explore think tank course opportunities. 

Past think tank courses include: 

USC Annenberg X ACC Think Tank

Acceleration Community of Companies (ACC) teamed up with USC Annenberg to create a directed research course designed for public relations students to explore contemporary challenges, identify emerging trends, and gain deeper insight into what shapes culture. Read more here.

USC Annenberg X OffBall Think Tank

Rising digital media startup OffBall turned to USC Annenberg to grow the brand’s presence among college audiences. Over the course of the semester, students became active collaborators in the company’s evolution — contributing to editorial decisions, developing a new campus media product and pitching a strategy to roll out nationwide. Read more here.