In this talk, Dr. Claire M. Segijn will discuss her research on contemporary issues of persuasion in digital media, namely the attention economy and online surveillance for personalization. Flexibility in media devices and content allow media users to actively manage their attention but also come distracted from their original goals, which has implications for how media users process and respond to persuasive messages. Additionally, technological developments have changed the media landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising. However, the increasing reliance on dataveillance raises significant concerns, including impacts on privacy, ethical considerations, and new digital vulnerabilities. In this talk, Segijn will discuss the implications for information processing and advertising effectiveness as well as ethical ramifications of these contemporary issues of persuasion in digital media.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.