Renowned for their remarkably active, passionate, and omnipresent fanbase, K-pop artists enjoy unparalleled exposure and engagement on the global stage. From sold-out world tours to staggering album sales, K-pop is making its mark. 

Behind the Scenes of K-pop is an exciting, all-day symposium featuring insiders and experts who will foster conversations about the art, culture, business, and future of the international music sensation.

Touching on songwriting, marketing, journalism, and everything K-pop, speakers will include:

• David Amber, music producer and songwriter for TWICE, AOA, NCT, and WENGIE
• Joen Choe, senior vice president of marketing and partnerships at CJ ENM America
• P. Claire Dodson, senior culture editor at Teen Vogue
• Justin Hahn, chief creative officer and international officer at 153/Joombas Music Group
• Meg Harkins, executive vice president at Imperial Music and Casablanca Records
• Daniel Hong, COO of JYP USA
• Jae-Ha Kim, columnist at the Chicago Tribune
• Soy Kim, head of music and podcasts content strategy at YouTube in North America
• Marissa Putney, vice president of global artist and label services at The Orchard 
• Ben Samama, songwriter for RIIZE, NCT 127, IVE, and ITZY
• Annie Stoll, vice president and creative at Republic Records
• Marlene Tsuchii, music agent at Creative Artists Agency 
• Charlotte Wilson, songwriter for ITZY, ENHYPEN, and NMIXX

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

RSVP