Where are you from and what were you doing before enrolling in graduate school?  

I’m from Singapore and I was working as a creative producer for Singapore’s largest content creator network. In this role, I spearheaded the development of captivating content tailored for digital platforms, strategically crafting online brand identities geared towards the 18-35 demographic. Despite being fresh out of college, I embraced the challenge wholeheartedly, leveraging my creativity and dedication to organically nurture these brands over a rewarding two-year tenure. During this time, I had the privilege of curating and delivering compelling content series, contributing to the network’s ever-growing success.

How did you learn about the Digital Social Media degree program and why did you choose USC Annenberg?

As I navigated the next steps in my career journey, I found myself contemplating how to elevate my creative skill set within the realms of strategy and marketing. This quest led me to discover USC and its DSM program. Recognizing the program’s potential, I saw an opportunity to cultivate new abilities that blend strategic thinking with analytical prowess, particularly pertinent in today’s dynamic creator economy. USC Annenberg’s strong network was also a key reason why I picked the school as it provided an outsider like myself a foot in the door and learn with some of the best students and course instructors.

What have you enjoyed the most about the Digital Social Media degree program? 

The DSM professors proved to be invaluable allies, regardless of our diverse backgrounds. Their insightfulness fostered a supportive environment where we could thrive. By inviting industry speakers, they provided us with invaluable knowledge about the current job market and emerging industries, equipping us with a competitive edge. Moreover, the program’s flexibility allowed us to delve into courses beyond the DSM curriculum, pushing us beyond our comfort zones and facilitating holistic growth. This exposure not only broadened our horizons but also instilled in us a deeper understanding of various disciplines.