Join the PR professionals of The Story Mob for a “master class” in storytelling and branding in the gaming and esports space. Learn about careers in the field, network with experts, and participate in hands-on exercises and discussions about the way gaming practices have evolved since COVID-19 and how the communications disciplines are evolving with these changes! Space is limited so RSVP at your earliest convenience.

Gaming has become permanently intertwined with the culture of generations to the point where Hollywood’s biggest competitor isn’t the next blockbuster movie, but the next release of a AAA game franchise. At The Story Mob, we create those moments that will define the next generation. Together we create and craft a narrative that speaks for an audience, not at them.

Founded by the industry’s most experienced communications professionals, The Story Mob is an international consultancy offering strategic communications counsel to brands, teams, streamers, event organizers, investors and more in the gaming space. Based on years of experience with the world’s largest competitive gaming communities, we help you cut the fluff and create impactful, authentic outreach to gaming fans.

Speakers:

Michael Chavez Booth (MCB), general manager

Michael Chavez Booth is a 15-year brand communications veteran who currently serves as the general manager of The Story Mob, a gaming culture consultancy.

Over the course of his career, MCB has collaborated with numerous blue-chip brands, personalities and startups across lifestyle, technology, sports and even street art. Before launching his agency MCBC, he served as a VP at M&C Saatchi Sport & Entertainment, where he helped manage several consumer clients (Coca-Cola and Red Bull, among others) and support new business efforts.

Prior to that, MCB worked at the National Basketball Association, dishing out PR assists for more than 25 marketing partners. He also helped drive executive communications efforts.

He spent several years at global agencies such as FleishmanHillard and Edelman, servicing a variety of national and international clients.

MCB earned an MA in strategic public relations from USC Annenberg and a BA in business administration from the University of San Diego.

John Nomis, communications strategist

John Nomis is a PR and marketing professional who has been working in the esports industry since 2017 and was previously the PR/Marketing Manager of Cloud9. He has also worked in higher education at Stanford University and as an editor for Bleacher Report.

Some of the work he is most proud of includes the alternate jersey campaign for the London Spitfire, Cloud9's 2019 Pride Month content, and connecting media with the North American VALORANT scene.

In his free time he enjoys reading, writing, coming in the Top 20 of Apex Legends matches, and being demoted from Platinum to Gold in Rocket League.

Jasper Lee, communications coordinator

Jasper Lee is a communications coordinator with The Story Mob. Lee provides support for the wider team, fueling additional brainpower and collegiate esports perspective where needed. 

Before joining the world of esports and gaming culture communications, Lee served as a social media specialist for MartialArtsZen.com, a startup specializing in hosting, producing, and marketing uniquely structured training and certification videos. There, he substantially increased the brand’s social media engagement through lifecycle communication email templates and campaigns, and VOD strategies. Lee is a recent communications graduate from the University of California, Santa Barbara. While balancing his coursework, Lee helped found UCSB’s esports program, competed on its VALORANT and Rainbow Six Siege collegiate teams, and served as a CORSAIR student ambassador. He also hosted the first-ever UC Valorant Invitational tournament. Lee is an avid gym-goer with a fourth-degree Tae Kwon Do black belt. He maintains a passion for both the collegiate and professional esports scenes and enjoys competitive FPS games.

RSVP