Informational interviews are an incredible way to learn and gain insight into the career path you are interested in pursuing. That’s not all! They are also a powerful networking tool to build meaningful relationships and uncover the dream job or internship you have been seeking. As a USC Annenberg student, you are connected to an extensive community of Trojans! Join us for a productive workshop led by alumnus, Bob Gold (MA, communication management, ‘80), Founder of Bob Gold & Associates as he shares his tips to maximizing your next informational interview.

The workshop will cover:

• Goal setting
• Reaching out to ask for the informational interview
• How to ask questions that will drive your objectives
• Your story as an elevator pitch – what is it?
• Following up after the meeting
• Etiquette for reaching out to recommended new contacts

Moderated by Leticia Lozoya, director of alumni relations.

About Bob Gold:

Bob Gold is a long-time USC volunteer leader, alumni mentor, and parent of a USC Annenberg alum. He is a member of the USC Annenberg Alumni Advisory Board. Over his career, he has helped launch a dozen companies, re-branded many others, and created successful campaigns for numerous start-ups. Gold was recently recognized as PRSA’s “Communications Professional of the Year” in 2019.

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