ETTV pledges $50,000 to Metamorphosis Project

ETTV networks has donated $50,000 to the Metamorphosis Project, which will go toward a report on "The Position of Ethnic Chinese Television and Internet in the Lives of Ethnic Chinese Immigrant Populations." The report will look at how ethnic television and broadband service providers such as ETTV should position themselves in today's changing media environment. It will also include a case study of the Greater Monterey Park/Alhambra/San Gabriel area's TV habits, which can be used by TV and broadband services when entering a new market with similar demographic characteristics.
Metamorphosis Web site
ETTV Web site