L.A. River Collaborative Hosts River Bike + Walk Spectacular to Build Momentum for a “Riverfront District” in Northeast Los Angeles

Los Angeles—On Saturday, April 27, over 200 cyclists, pedestrians and community members are expected to attend a fun-packed day full of family activities, a community fair, bike rides, walk routes, a live collective mapping project and an outdoor movie screening alongside the LA River.

The event aims to engage community members in the efforts to transform the LA River and create a “Riverfront District” in Northeast Los Angeles. The event will lead to future Northeast Los Angeles (NELA) Riverfront Collaborative policy workshops this year that will further engage community members from the surrounding neighborhoods in planning for sustainable development in the northeast LA River study area. Activities are organized by the NELA River Collaborative, in collaboration with Multicultural Communities for Mobility, LACBC, Mujeres de la Tierra, Elysian Valley Arts Collective, NOMAD Los Angeles and Movable Parts. As part of the event and collaborative, the USC Annenberg School for Communication and Journalism’s research centers Metamorphosis and Mobile Lab will implement different engagement projects that research the community’s visions around the river. The centers will collectively live map the bike ride and walk routes and contribute to the storytelling of the event and the NELA Riverfront Collaborative. NELA RC program manager and Metamorphosis team member George Villanueva said, “It’s important to have USC Annenberg be a collaborative partner in a project that envisions the future of Los Angeles and its river. The project can serve as an interdisciplinary model for future collaborations focused on social change between universities, cities, non-profits, the private sector, public media and the communities we work with.” The festivities will take place at Marsh Park (2960 Marsh Street) in Elysian Valley.

4 pm: Bike+Walk Group bike ride and walk routes with live mapping activities, exploring the River and its neighborhoods via the L.A. River Greenway Trail.

6 pm: Community Fair Art and educational activities, bike-powered music, and tables to learn more about the NELA RC and other community organizations. Bike valet provided.

8 pm: Bike-in Movie Free outdoor screening of "Beetlejuice" in the park. Attendees are encouraged to bring blankets.

For more information on the event and the NELA RC, visit www.mylariver.org.

Gretchen Parker McCartney was director of Media Relations for USC Annenberg. Prior to joining USC in 2010, she was a reporter for Us Weekly and a writer for The Associated Press and newspapers in Florida and Texas. Her work has appeared in publications all over the world; most recently, she was...