Entertainment Education Award Call for Nominations

Hollywood, Health & Society (HH&S), a program of the USC Annenberg School’s Norman Lear Center, announces a call for entries for the sixth annual Everett M. Rogers Award for Achievement in Entertainment Education.

Nominations of practitioners in the field of entertainment education, including artists and/or producers of entertainment education programs, are welcome. Nominations of scholars or researchers who study the impact of these messages are also invited for consideration.Hollywood Health & Society

The award, named in memory of internationally recognized communication scholar and former USC Annenberg School associate dean Everett M. Rogers (pictured, above left), was presented in 2009 to Charles “Garth” Japhet, the creator of Soul City, a large-scale, highly effective multimedia entertainment education program in Southern Africa. Other previous winners are Mexican writer/producer Miguel Sabido, entertainment education scholar Arvind Singhal, Stanford University professor Albert Bandura and international entertainment educator and activist David Poindexter.

Nomination packages should consist of the practitioner or scholar’s resume, including presentations and publications; a letter of nomination from a knowledgeable scholar or practitioner in the field of entertainment education explaining the excellence and innovativeness of the candidate’s work; and a copy of a publication or sample of the project for which the nomination is made. All materials are due by Friday, July 9, 2010 and should be submitted to Christina Felix; USC Annenberg Norman Lear Center; 8383 Wilshire Boulevard, Suite 650; Beverly Hills, CA 90211.

Recipients of the Everett M. Rogers Award for Achievement in Entertainment Education will be recognized at the annual Sentinel for Health Awards event on September 22, 2010 in Los Angeles, CA. In addition, the Rogers Award recipient will present his or her work at a USC Annenberg colloquium open to the University’s students and faculty, as well as visit classes and seminars.

Funded by the Centers for Disease Control and Prevention, The Bill & Melinda Gates Foundation, The California Endowment, The Office of National Drug Control Policy and the Health Resources and Services Administration's Division of Transplantation, HH&S provides entertainment industry professionals with accurate and timely information for health storylines, including free consultations and briefings with subject matter experts. Based at the USC Annenberg School’s Norman Lear Center, it is a one-stop-shop for writers, producers and others in search of credible information on a wide range of public health topics. For more information, visit www.usc.edu/hhs.

The Norman Lear Center is a multidisciplinary research and public policy center studying and shaping the impact of entertainment and media on society. From its base in the Annenberg School for Communication & Journalism, the Lear Center builds bridges between faculty who study aspects of entertainment, media and culture. Beyond campus, it bridges the gap between entertainment industry and academia, and between them and the public. For more information, visit www.learcenter.org.

2009 winner