Ways To Give

Cash Gifts--the simplest and easiest gifts you can make--may be made through credit/debit card transactions, outright cash, personal checks, cashier’s checks or money orders made payable to the USC Annenberg School. USC also has a wire account; please call (213) 821-1660 for details.

Gifts of Appreciated Securities, Stocks, and Bonds also provide considerable tax advantages when transferred to USC Annenberg before they are sold. If you have held your securities for more than one year, you may find that your gift will provide a twofold tax benefit, creating an income-tax deduction as well as helping avoid the capital-gains tax that would have been due on their sale.

Matching gifts. Many employers will match your contribution to USC.  Search here to see if your company will match your gift.

Planned Giving. For many thoughtful alumni, parents and friends, planned giving is an attractive way of supporting USC Annenberg while fulfilling personal financial planning objectives.  Contrary to popular belief, you need not be wealthy to leave a legacy. Planned giving can be as simple as including a bequest provision in your will or naming USC Annenberg as a beneficiary of your life insurance policy or retirement plan. Regardless of its size, your gift will definitely make a difference in the lives of students and faculty at Annenberg. 

Planned gifts to USC Annenberg can offer a wide variety of benefits for you:

  • Annual income for you and/or a beneficiary
  • Avoiding capital gains on appreciated assets
  • Enjoying significant tax savings
  • Creating a permanent legacy at USC

For more information, please logon to USC’s Planned Giving Website.