Reisa Krumin is head of global sport analytics — basketball at Nike, where she helps bridge the gap between data and decision-making. She leads an analytics and consumer insights team that informs business strategy across Nike Basketball and the Kobe brand, partnering with leaders across product, merchandising, marketing, communications and commerce to turn data into action.

With nearly 20 years of experience spanning consumer insights, data science and business strategy, Krumin has built her career translating complex information into clear, compelling narratives that drive organizational decisions. Her work has spanned global markets and industries including retail, marketing, media and financial services, with a consistent focus on making data meaningful and actionable for business leaders.

At Nike, she has served in analytics leadership roles across global and regional businesses, including North America, Asia Pacific and Latin America. Krumin holds an MBA from Southern Methodist University and brings real-world executive experience to the classroom, offering students a practical perspective on analytics, consumer understanding and strategic storytelling.