Megan Jordan is the chief communications officer at PLBY Group, the parent company of Playboy, where she leads corporate positioning for the transformation of the iconic brand and the company’s business model from a media and licensing company to a consumer lifestyle brand with billions in consumer spend on its fashion and accessories products in more than 180 countries.
For more than 25 years she has led communications for global organizations and clients, protecting and defending leaders’ and corporate reputations. In these roles she was responsible for defining the companies’ communications strategies, overseeing internal and external communications, social media, content and creative teams, thought leadership and advertising.
She led communications for Herbalife Nutrition through a billion-dollar activist investor battle that played out in the headlines; was a regional communications leader through public health issues and union strikes for Kaiser Permanente; and directed communications through a fatal workplace shooting, radiation leak at a nuclear plant, congressional hearings and multiple fatalities of members of the public for Southern California Edison.
Jordan also spent more than a dozen years in leadership roles with international public relations agencies MSL Group, Cohn & Wolfe and Zeno where she directed PR campaigns to rebrand Hilton Hotels, launch the Volt for General Motors, and launch products for Nestle USA, while also helping her clients through countless crises including product recalls, customer fatalities and backlash from environmental advocacy organizations.
Jordan is a member of USC Annenberg’s Public Relations Board of Advisors, previously taught Environmental Communications as an adjunct instructor for USC Annenberg, and is a regular contributor to the school’s annual Relevance Report. She is a member of the Arthur W. Page Society. Jordan completed her bachelor’s in public relations at USC Annenberg and her master’s in mass communications at California State University, Northridge.